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Senior CRM Marketer

Netherlands, Noord-Holland, AmsterdamGrowth

Job description

StuDocu was founded on the principle that equal access to study notes reduces inequality between students. Today, we make it easy for 17 million students to share notes. The product was a rocket ship from day one, and has shown strong product-market fit on every continent, making us a key player in the exploding EdTech space. We just received a $50 million series B investment so we’re in rapid growth and scale mode, and we need serious talent to help us make it happen.


We need an autonomous and growth-minded CRM Marketer, with a keen commercial instinct, to mine our user database for opportunities to increase acquisition, activation, retention and referrals. The immediate focus is on auditing and cleaning our existing setup, but there are big opportunities literally everywhere we look. You’ll operate with a lot of autonomy, setting your own strategy and budgets, and reporting to the VP Growth.


What you'll be doing here:

  • You’re our first full-time CRM hire, so your first responsibility will be to audit our existing setup, create a vision for how far we can take CRM, and define the roadmap that will get us there.

  • You’ll be measured by the impact of CRM on conversion and retention rates across the whole funnel.

  • Autonomously manage the execution of day-to-day CRM activities using Customer.io: define segments, triggers and goals; build workflows; schedule newsletters; launch split tests; troubleshoot technical issues; tag and analyse communications; and report on performance.

  • Test and scale highly-personalised, multi-touch workflows, keeping communications in sync across email, web-push, and in-app notifications.

  • Write punchy copy in English.

  • Keep the user database clean and GDPR compliant, with high deliverability and low unsubscribe rates.


Why you're going to love it here:

  • Blue ocean of freedom to build your dream CRM strategy from scratch.

  • Incredibly popular product, which is very easy to market.

  • Great data stack and a team of data scientists to help push the boundaries of marketing.

  • 20+ million user base, growing 100% YoY.

  • Matrix company structure that facilitates collaborating with everybody.

  • Lots of very clever people all around you.

  • All of the perks of working at a progressive and mission-driven company (see our main jobs page for details about our work culture and values)


Job requirements

  • You're located in Amsterdam, or willing to relocate (at our expense, of course).

  • 4+ years of experience in any marketing function.

  • 2+ years of experience specifically in CRM marketing, using tools such as Customer.io.

  • Proven experience planning and launching multi-channel CRM workflows.

  • Ability to write punchy and engaging English copy.

  • Flawless project and process management skills with an eye for detail.

  • Logical and analytical mindset, and good data analysis skills.

  • Deep knowledge of best practice for onboarding flows and lifecycle marketing, including segmentation and personalisation.

  • Strong verbal and written communicator, with a knack for synthesising complex information into clear and concise insights.


The hiring process:

  • Submit your application.

  • 15 minute video call with the hiring manager.

  • 60 minute video call with the hiring manager and a potential teammate.

  • Approximately one week to complete a ~5hr project.

  • 60 minute video call with the hiring manager and a CXO.

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Perks & benefits

Flexwork

○ Hybrid work set up between home and office ○ Flexibility with work schedules ○ WFH budget via Workwize

Foodie perks

○ Lunch in our office prepared by our Chef Valentijn ○ Open bar = Friday Drinks! ○ Coffee, tea, drinks and snacks are on us

We have fun too!

○ Lots of company events and team building activities ○ Big annual company trip abroad ○ Annual hackathons

Development opportunities

○ In-house dutch lessons ○ In-house L&D workshops ○ Personal L&D budget

Our Office Rocks

○ Gezellig HQ in the heart of Amsterdam ○ Pet-friendly office (with a no-pets zone) ○ One floor with a garden and the other with a canal view!

Cool Business Things

○ Travel reimbursement ○ Noise-cancelling headphones ○ Two weeks of additional paid birth leave

Our office

We are located in a beautiful city centre of Amsterdam. Modern-day commerce mixes with Amsterdam’s atmospheric old town in our cosy location that previously served as Woltjer Gymnasium.

Address Keizersgracht 424 Amsterdam, 1016 GC