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Head of SEO

Netherlands, Noord-Holland, AmsterdamGrowth

Job description

StuDocu was founded on the principle that equal access to study notes reduces inequality between students. Today, we make it easy for 17 million students to share notes. The product was a rocket ship from day one, and has shown strong product-market fit on every continent, making us a key player in the exploding EdTech space. We just received a $50 million series B investment so we’re in rapid growth and scale mode, and we need serious talent to help us make it happen.

The key to StuDocu’s rapid growth is the SEO-fuelled viral loop at the centre of the product: the more study materials students add, the more keywords we rank for, and the more students we acquire through organic search; the more students we acquire, the more study materials they add. SEO is such a vital part of the business model that we’re building a dedicated team to tackle the unique challenges of trying to improve rankings for tens of millions of pages at once.

We need a growth-minded Head of SEO, with a keen commercial instinct and experience dealing with multi-million-page websites, to test and scale very advanced SEO tactics. The current priorities are all about optimising technical and on-page elements of our tens of millions of UGC pages, such as improving the time to index and running split tests to programmatically optimise meta tags and schema markup. However SEO is critical to many more parts of the product and there’s a very wide scope of opportunities for the ambitious. You’ll fully own the strategy and the budget, reporting to the VP Growth.

What you'll be doing here

  • Lead the charge on all things SEO, defining the strategy, roadmap and budget for technical, on-page and off-page optimisations.
  • Conduct your own data analyses (and work with Data Analysts) to identify and prioritise opportunities based on impact to the bottom line.
  • Conduct regular audits, including sourcing and managing external auditors.
  • Coordinate 1-2 Data Scientists and a Data Engineer to develop smart solutions to scale-related problems such as limited crawl budgets, enormous data sets, programmatic meta tags and dynamic indexation strategies.
  • Work with Data Scientists in the Product Team to identify, test and scale new opportunities for machine-built content targeting valuable keywords and passive link building opportunities.
  • Coordinate the building and testing of on-page optimisations with your Data Scientists, a Product Manager and 3-4 Software Developers.
  • Work with our Content Marketer and 2-4 outreach agencies to identify the best opportunities and tactics for targeted link building.
  • Track and report on all important SEO KPIs, including competitor metrics.
  • Hire, onboard and lead SEO experts where you see opportunities to increase your own leverage.
  • Stay ahead of the curve and evangelise your vision of our SEO within StuDocu, making sure we integrate SEO best practices into all product decisions.

Why you are going to love it here

  • Your work will push the boundaries at the leading edge of SEO.
  • You have access to enough data and engineering resources to do pretty much anything.
  • Knowledgable colleagues from many other disciplines: design, content, paid search, data analysis, data science, product management/development.
  • We’re way beyond finding product-market fit. We have an incredibly popular product.
  • Great data stack and a thorough understanding of our target audience.
  • A blue ocean of opportunities while shaping the strategy of a critical aspect of our business.
  • Large budget to execute on and a lot of freedom to explore and test ideas.
  • All of the perks of working at StuDocu, including a very attractive equity package.

Job requirements

  • You're located in Amsterdam, or willing to relocate (at our expense, of course).

  • 6+ years experience in a technical SEO role, with 4+ in a senior or lead role.

  • Experience with SEO for very large websites, and an understanding of the unique tech stacks behind them.

  • Deep knowledge of technical and on-page SEO, and of how to run split tests on optimisations.

  • Very data-savvy and deeply analytic.

  • A curious mind with a creative approach to finding novel solutions through cross-functional collaboration.

  • Experience working with Data Scientists, Data Engineers, Product Managers and Software Developers.

  • Strong verbal and written communication skills, in English - you need to be comfortable explaining and evangelising your vision of our SEO to a broad range of stakeholders.

  • Experience sourcing and coordinating external auditors and agencies.

The hiring process

  • Submit your application.

  • 15 minute video call with the VP Growth.

  • 60 minute video call with the VP Growth and CPO.

  • Approximately one week to complete a ~5hr project.

  • 60 minute video call with the VP Growth and CPO.


Perks & benefits


○ Hybrid work set up between home and office ○ Flexibility with work schedules ○ WFH budget via Workwize

Foodie perks

○ Lunch in our office prepared by our Chef Valentijn ○ Open bar = Friday Drinks! ○ Coffee, tea, drinks and snacks are on us

We have fun too!

○ Lots of company events and team building activities ○ Big annual company trip abroad ○ Annual hackathons

Development opportunities

○ In-house dutch lessons ○ In-house L&D workshops ○ Personal L&D budget

Our Office Rocks

○ Gezellig HQ in the heart of Amsterdam ○ Pet-friendly office (with a no-pets zone) ○ One floor with a garden and the other with a canal view!

Cool Business Things

○ Travel reimbursement ○ Noise-cancelling headphones ○ Two weeks of additional paid birth leave

Our office

We are located in a beautiful city centre of Amsterdam. Modern-day commerce mixes with Amsterdam’s atmospheric old town in our cosy location that previously served as Woltjer Gymnasium.

Address Keizersgracht 424 Amsterdam, 1016 GC